Berlin opens like a huge sea of eclectic, swirling, trembling neighborhoods encompassing a lively and reconstructed community concrete center. Amongst the gentrification, we discover the pulsating heart of Berlin in the districts Kreuzberg, Friedrichshain, Prenzlauer Berg or Neukölln. We were ready to feel the German capital with its relentless reinvention, creativity and "anything-goes" attitude.
Staying two days in Berlin with a full schedule due to a nomination for Innovation 2019 at the E-Commerce Berlin Expo at the Postbahnhof Luckenwalder Straße. This is the venue for trade fairs, conferences, and events created under the name STATION-Berlin. Before the Second World War, the SW 77 post office was Germany's largest parcel post office. It was closed down in 1997 and now the renovated, listed building is home to one of the most important e-commerce trade fairs of the year. It spans over a gigantic exhibition area of 8000m2 across two halls.
We were very happy about the nomination for the E-Commerce Berlin Expo Award 2019. Business Awards are excellent for the direction of the company, the retention of talent, the sales advantage and PR. Award winners typically expect 37 percent more growth in revenue, but all participants experience additional benefits such as increased awareness and attractiveness, immediate differentiation from competitors, new perspectives and a healthy morale boost.
The benefits are more tangible for highly specialised companies such as Onedot; it helps to establish recognition and credibility in the market. A prize gain can open up new opportunities and have a decisive impact on growth. The nominees met on Tuesday evening at the EBE19 Networking Party, which held the E-commerce Germany Awards 2019 Winners Ceremony. More than 350 e-commerce companies participated in around 10 categories. In the run-up, there was public online voting with final jury voting.
Winners of the E-Commerce Berlin Expo 2019 Award are:
Onedot missed the award by a bit, but we were pleased for our nomination and congratulate the E-commerce Germany Awards 2019 winners.
The following morning, Wednesday 20 February 2019, E-Commerce Berlin Expo 2019 took place with 5000 visitors and 150 exhibitors from 21 countries. The three primary topics of the event were AI and machine learning, customer engagement through Omnichannel and the potential of the mobile Internet. 40 speakers gave presentations on trends in 2019 on 4 stages. Visitors swarmed from one booth to the other and in the middle of it the Onedot booth with its well-known round logo, between exhibitors like Avalara, Mollie, Kenshoo, CS-Cart, Edrone, Exponea, Händlerbund, Root360, Zenloop, Shopify, Aircall or Geizhals. Participation in the Expo and Keynotes was free of charge for visitors, only registration of tickets was required before the day of the event.
Visitors experienced various keynote presentations, including speakers how:
Christian Borchert (Head of Consumer & App) moebel.de - “From a monolithic desktop focused legacy architecture to a flexible, mobile first and agile micro service solution at moebel.de (case study)”,
Nuno Batista (Digital Marketing) Swatch Group - “Understanding Data Science: the basis of a successful AI and Machine Learning strategy”,
Christoph von Bülow (COO) HolidayPirates - “The Power of Social: How to build your brand without breaking the bank by creating viral content instead”,
Thomas Ficht (Head of Payment) My Toys - “Making families happy - taking the pain out of paying”. Andri Fried (Head of Online Marketing) Marley Spoon und Shefali Bhatnagar (YouTube Action Lead) Google zusammen über “[Case Study] How Marley Spoon increases brand awareness and purchases with an innovative campaign on Youtube?”,
Christina Keller (Regional Head of Creative Shop) Facebook - “Pushing creative boundaries within the mobile space”,
Thomas Kloubert (CMO) Kfzteile24.de - “How to use Brand and Performance Marketing in Retail? [Case study]”,
Claes Larsson (Operations Lead Retail Core) Zalando - “The Pain-Points of Fashion P2P processes, and how to overcome them.”,
Erik Meierhoff (Head of B2B Business) Idealo - “E-Commerce Trends 2019 – fear and desire of German online-shoppers”,
Rainer Schüßler (Customer Experience Platform) Trumpf - “Starting up E-Commerce at Trumpf” und
Constance Stein (Innovation Manager) Otto Group - “Blockchain for E-Commerce- everything retailers could do and what they really should do”.
Events such as these provide a glimpse of developments and trends from the industry for the industry and visitors could be sure that they were presented with the latest products and solutions from suppliers that point the way to the future and provide orientation for their daily work. Visitors were given a clear focus on the core competencies of the exhibitors and inspiration for tomorrow's e-commerce. This Expo is certainly a market-leading communication platform for e-commerce.
The new Onedot stand aroused great interest among trade fair visitors so that numerous questions about product data solutions using artificial intelligence (AI) were asked directly. The number of discussions and contacts exceeded our expectations by far. We showed the advantages of the Onedot KI software, explained how automated product data on-boarding works optimally and how the time-to-market can be shortened. The E-commerce Berlin Expo 2019 was a complete success for us, we thank our guests and customers and are looking forward to future cooperation. Berlin is one of those cool cities - and its inhabitants know it. Berlin, we'll be back!